Ok, Let's do This Mazda CX-5

The moment you decide to buy a new car can be tricky. It feels like there are a thousand choices out there, a thousand offers from car companies, a thousand commercials shouting deals at you. When you think, ah yes, this is THE car for me, a concept care is showing at the LA car show, and you think you may want to hold off for the amazing models that are coming in the Spring.

Like technology upgrades, the cycle never ends. And if you are like minded, the opportunity to drive them all is strong and powerful.

If anyone has been following along with my car journey, this is where we were at: An Audi A4 Cabriolet and a Jeep Wrangler 4 door. With good intentions of driving the Audi full time, alas, I have been in the Jeep. The kids need 4 doors. That's pretty much the whole reason. They are 11 and 14 and need space for their knees.

The Jeep is a really solid nice car. I don't want to sound like I am complaining too much. But it felt like camping to me. And I am not un-outdoorsy, I just like to be comfortable. The Jeep felt too rigid, too 90 degree angle in the backseat, and no amenities. No Bluetooth, no leather, no heated seats, a 1 CD player. One.

Plus, I have been getting annoyed with the whole "wave to the other Jeep" thing.....whole other blog post, but the trend is dying out. I better talk to Jeep about it.

But the Jeep has 4WD and space. And as a family of golfers, 4 golf bags is a tall order. And I carry massage tables around. And we live in Vermont where it snows.

I had just driven the 2016 Honda Civic and really liked it, seriously considered it. If you want a well tuned sedan, please go check it out. Total loaded for around $24k. But it's got CVT transmission, which I really don't enjoy.

My husband, in an attempt to put us out of our misery, said " I will go get you whatever car you want." ( rules and restrictions apply).

I said to him, I want to buy a car from Bill at the Mazda place. He is worth our time and energy. Of the cars in their line up, the CX-5 makes the most sense. AWD, adequate trunk space, heated seats, leather, power driver seat, nice home screen, phone connection. And they have really nice lease and buy deals on 2016 models from Mazda USA.

Not wanting to let me change my mind, Chris hustled to the Mazda dealer, found Bill and said. Lets Do This.

So for car salespeople reading and learning about what makes women tick in car buying (or at least this woman) here are 3 tips:

1. The person who sells me the car is important. Work on building trust and an authentic relationship. 
2. Hitting a national deal at the right time. With so many circulating, unless you have loads of cash, you need to be patient and wait for the deal that works. If there is 0%, find it. 
3. Knowing what your absolute must haves are. Sometimes its drive train and HP, but sometimes it's a heated steering wheel. It's all ok, don't minimize what is important for you. But you must look at a whole bunch of cars to know what are deal makers and deal breakers. 

So thanks Bill at PJ's Mazda for being the right person, thanks Mazda' s CFO for running good programs, and thanks to Mazda's Design Team for getting my list of absolute must haves. And thanks to my patient husband for putting up with my car obsession. 

3 Things I Love and Hate About Car Shopping

I spent hours yesterday at dealerships test driving 5 different vehicles. It was hot and exhausting, but as you all know by now, I enjoy the task. As a woman who loves cars and is not afraid of the showroom, let me share my love/hate relationship.

3 Things I Hate About Car Shopping:

1. Advertised Specials: You see an ad for a great deal on a vehicle, and you do your homework to read the fine print. (Be sure to do this before you get there). Once you get to the dealership, the salesman has no idea what national deal you are referring to, has to look it up online, and then tells you he has a better deal than the national deal. The reality: He doesn't have a car on the lot that meets the requirements of the deal (usually a base trim, base car). Instead of telling you that, he tries to sideswipe the issue. 
2. Lame Trade In Values: I had my current vehicle appraised at all dealerships,  and have again done my research on current value of my 2014 Jeep Wrangler. One dealer told me it was worth $9,000 less than everyone else told me. I looked him square in the eye and asked, "Are you confident in that number?" After he said yes, I shook his hand and left. No one should put up with numbers that are ridiculously off. Reality: He doesn't want your business.
3. Asking Financials: Don't give all your numbers away in the first 5 minutes!! There is no need to tell them your payoff on your vehicle, your current monthly payment, your financial life story. Reality: Once you tell them these items, they use it to their advantage, not yours. One guy told me yesterday, "I need to know your numbers so I can help you." No, you tell them, give me your best deal sheet and I will go from there. All you have to do is deduct your payoff and stick the numbers into an online finance calculator. Tell them everything they need to know after you negotiate the final price of the vehicle. 

3 Things I Love About Car Shopping:

1. Test Driving: I know this sounds obvious, but it is the best. And I love when I go alone on the drive. Ask to go alone if you like that, there is no rule you can't. I say it at the beginning: I prefer a solo test run. I tend to drive for 2-3 minutes, find an open office parking lot, pull in and look at the car critically away from the dealership. This allows me to not be wowed by the full impact of 500 new cars on a lot. 
2. Independent Consultant: My independent consultant is my husband. We both love cars, and he knows the stats on all of them. I called him repeatedly yesterday to ask, " How many horsepower?, Which model has the best lease deal?" after the salesman didn't know. He asks me good leading questions that help me figure out what I like and don't like about the vehicles. I don't think that women need men involved to make car decisions, but everyone needs an independent consultant. That could be a dad, a sister, your friend. It's the person who knows you and a bit of car knowledge. 
3. Saying No. I like saying no and walking away. I think it is good practice for life and business. It is in a sense the Michael Jordan principle that you must fail to succeed. You get a chance work on decision making and conflict resolution. It allows you to see how business operates on a very base level. If they want your business they will work for it. 

Yesterday I did not buy a car. I collected information, I handled great salesman and terrible ones. I learned about what I am looking for in a sedan. I met a really cool 55 year old female minister in a parking lot who said me being there and talking about cars for 5 minutes made her feel confident. I acted as her independent consultant. I had goose bumps watching her drive her shiny new Mazda 3 toward home.